BON Travels & Holidays ®BON is a travel agency redefining how people experience travel. With a modern outlook and end-to-end services, BON provides everything from flight booking to curated vacations. Their goal is to make travel seamless, affordable, and extraordinary for everyone.
Client: BON - A Modern Travel Agency
Industry: Travel & Tourism
Services: Holiday packages, air ticketing, travel support, visa consulting, corporate travel management
Target Audience: Young professionals, families, honeymooners, solo travelers, and adventure seekers
Tone: Trustworthy, Fun . Friendy. Reliable
Industry: Travel & Tourism
Services: Holiday packages, air ticketing, travel support, visa consulting, corporate travel management
Target Audience: Young professionals, families, honeymooners, solo travelers, and adventure seekers
Tone: Trustworthy, Fun . Friendy. Reliable
Challenge
- Overcrowded travel agency market with little brand distinction
- Perception of travel agents as outdated in the age of DIY bookings
- Needed a brand that looked trustworthy yet modern and aspirational
- Had to appeal to both budget and luxury travelers
- Overcrowded travel agency market with little brand distinction
- Perception of travel agents as outdated in the age of DIY bookings
- Needed a brand that looked trustworthy yet modern and aspirational
- Had to appeal to both budget and luxury travelers
Objectives -
Build a compelling brand identity that builds trust and excitement
Position BON as a full-service, modern travel companion
Appeal visually to travelers across multiple age groups and travel types
Improve digital and physical brand recall
Position BON as a full-service, modern travel companion
Appeal visually to travelers across multiple age groups and travel types
Improve digital and physical brand recall
Brand Strategy -
Brand Personality: Friendly, dependable, curious, globally-minded
Brand Voice: Supportive, insightful, energetic - like a travel-savvy friend
Brand Promise: BON goes beyond tickets - they curate experiences
Core Message: Travel simplified, dreams realized
Positioning: BON is a bridge between dreamers and doers, making travel stress-free and extraordinary
Brand Personality: Friendly, dependable, curious, globally-minded
Brand Voice: Supportive, insightful, energetic - like a travel-savvy friend
Brand Promise: BON goes beyond tickets - they curate experiences
Core Message: Travel simplified, dreams realized
Positioning: BON is a bridge between dreamers and doers, making travel stress-free and extraordinary
Results
- 2.5x increase in Instagram engagement within 6 weeks
- 30% increase in consultation requests post-rebrand
- Stronger conversion rates via new website and ads using the refreshed identity
- 2.5x increase in Instagram engagement within 6 weeks
- 30% increase in consultation requests post-rebrand
- Stronger conversion rates via new website and ads using the refreshed identity
Summary
BON's new brand identity isn't just about aesthetics — it's about emotion and ease. In a digital world of self-bookings, BON brings back the magic of humanized, personalized travel with a look that says "we've got your back."
BON's new brand identity isn't just about aesthetics — it's about emotion and ease. In a digital world of self-bookings, BON brings back the magic of humanized, personalized travel with a look that says "we've got your back."
Client Words
"We always knew we were more than just ticket agents. This branding finally brings that story out. Our customers tell us it 'feels like travel' the moment they see our name now."
— The BON Team
— The BON Team
Let's work together!
Connect with us
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mail.harshadesigns@gmail.com