Overview:
Softwarica is one of Nepal's leading IT-focused College, offering globally recognized British degrees in partnership with Coventry University. As a forward-thinking institution, it needed a bold, tech-native brand identity that reflects its academic rigor, global exposure, and commitment to shaping future innovators.
Softwarica is one of Nepal's leading IT-focused College, offering globally recognized British degrees in partnership with Coventry University. As a forward-thinking institution, it needed a bold, tech-native brand identity that reflects its academic rigor, global exposure, and commitment to shaping future innovators.
Client: Softwarica IT University
Sector: Higher Education - Technology & Innovation
Challenges
• The existing brand looked generic and outdated in a competitive education market
• Visuals didn't appeal to the present generation audience immersed in tech culture
• Needed a consistent and adaptable identity system for use across print, digital, merchandise, and campus branding
• Balancing academic seriousness with creativity and youth energy
• The existing brand looked generic and outdated in a competitive education market
• Visuals didn't appeal to the present generation audience immersed in tech culture
• Needed a consistent and adaptable identity system for use across print, digital, merchandise, and campus branding
• Balancing academic seriousness with creativity and youth energy
Objectives
• Redefine Softwarica's brand image to feel visionary, youthful, and tech-forward
• Create a full identity system - logo, color palette, typography, icons, and templates
• Improve visual recognition across platforms: campus, social media, marketing materials, website
• Attract and resonate with tech-savvy students across Nepal and beyond
• Reflect the values of innovation, integrity, and impact
Brand Strategy
• Brand Personality: Bold, Curious, Global, Future-Ready
• Brand Positioning: A launchpad for Nepal's most promising tech minds
• Core Values: Knowledge, Innovation, Inclusivity, Practical Learning
• Voice & Tone: Smart, Energetic, Supportive, Visionary
• Key Message: "Softwarica isn't just a university. It's a space to build the future."
Client Words
"We've always had the academics. But this brand design finally gives us the edge — the look and energy that today's students connect with. It's more than a logo. It's a new era for Softwarica."
— Amrit Thapa, Business Development Manager, Softwarica College of IT & E-commerce
"We've always had the academics. But this brand design finally gives us the edge — the look and energy that today's students connect with. It's more than a logo. It's a new era for Softwarica."
— Amrit Thapa, Business Development Manager, Softwarica College of IT & E-commerce
Conclusion
The brand design of Softwarica isn't just a design upgrade — it's a transformation into a future-first identity. Now, every post, pamphlet, portal, or person on campus is part of a cohesive, compelling story of what's next in tech education.
The brand design of Softwarica isn't just a design upgrade — it's a transformation into a future-first identity. Now, every post, pamphlet, portal, or person on campus is part of a cohesive, compelling story of what's next in tech education.
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